Real Estate Agents & Brokerages
Your leads are in your CRM. Most of them will never hear from you again.
The average agent follows up on a new lead 1.3 times. Deals close on contact 5–12. The gap between those numbers is where most real estate revenue disappears. We build AI systems that close it: automatically, for every lead, every time.
30 minutes · your custom AI Scorecard within 24 hours of our call.
Recognize your week?
The deal didn't fall through. The follow-up did.
Speed to lead determines who wins
01 · The problem
A lead who doesn't hear back within 5 minutes is 21x less likely to convert. Most agents follow up hours later: manually, inconsistently, and only once. The agent who responds first wins the relationship.
Your past clients are your best future clients
02 · The problem
86% of buyers say they would use their agent again. Only 12% actually do, because the agent stopped reaching out. A consistent, low-pressure stay-in-touch system turns past clients into a referral engine.
Buyers and sellers want to hear from you during the transaction
03 · The problem
Clients under contract are anxious. They don't understand the process. An automated weekly update (what happened, what's next, what they need to do) reduces calls and builds the trust that generates referrals after close.
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A new lead, today
- Sat A lead comes in from a listing.
- Sun You follow up after the open house.
- Mon They're already working with another agent.
A new lead, with a workflow
- Sat The lead is captured and a follow-up is drafted.
- Sat You approve it from your phone.
- Next week Nurture messages continue on your schedule.
Back in your weekend. Catching up on leads. The past clients you meant to call. Transaction status emails.
Illustrative example. Nothing goes out without your approval.
What we'd build
Six systems every agent and brokerage needs.
Instant Lead Response
01
Every new inquiry gets an immediate, personalized response, day or night. No lead waits more than 5 minutes for a reply, regardless of when they come in.
Lead Nurture Sequences
02
Multi-touch follow-up sequences that run for weeks or months depending on lead type: buyers, sellers, investors. Keeps you top of mind without manual effort.
Transaction Updates
03
Automated weekly updates to buyers and sellers under contract: where you are in the process, what's next, what they need to do. Fewer anxious calls, more 5-star reviews.
Past-Client Reactivation
04
Automated outreach to past clients at their purchase anniversary, on market shifts in their neighborhood, and on a regular stay-in-touch cadence. Turns closed deals into referral streams.
Open House Follow-Up
05
Every open house visitor gets an automated follow-up sequence. Most agents never contact open house leads again. You will, automatically, with no extra effort.
Pipeline & Performance Dashboard
06
A live view of your active leads, nurture sequences, transactions in progress, and past-client outreach, so you always know what's working and what needs attention.
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Real estate
Every date in a transaction, on one line
Offer to closing, with the next date and the next person to nudge.
Offer to closing
- Offer acceptedDay 0MON 10/05Done
- InspectionDay 7, buyer’s agentMON 10/12This week
- Appraisal orderedLender to confirmDUE TUE 10/20Next
- ClosingDay 30, title companyWED 11/04Next
Initials = next person to nudge
How it works
Your own AIOS, set up for your business.
We map your lead-to-close flow, find where clients fall through, and build AI automations that work in the background, built around the tools you already use, with a walkthrough of what you will see.
Your Scorecard
01 · FREE SCORECARD CALL
On a free 30-minute call, we map your full client journey (lead response, nurture, transaction updates, past-client outreach) and send you a scorecard within 24 hours of our call showing exactly where you're leaving money on the table.
Set up with your team
02 · BUILD IT WITH YOU
We build your follow-up and nurture systems, connect them to your CRM and transaction management tools, and test every trigger before go-live. Your first workflows go live at setup, and the rest switch on over your first 90 days.
We keep it working
03 · RUN
Your AI systems run daily: responding to new leads, nurturing your pipeline, updating clients under contract, and staying in touch with past clients. We monitor and keep improving what's working.
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Questions, answered.
What AI systems do you build for real estate agents?
We build lead follow-up automation, buyer and seller nurture sequences, transaction update systems, open house follow-up, past-client reactivation, and referral outreach: all integrated with your CRM and transaction management tools.
How does past-client reactivation work for real estate?
We build automated sequences that stay in touch with past clients at key intervals: anniversary of their purchase, market updates relevant to their neighborhood, and seasonal check-ins. Most agents generate 2–4 referrals per year per 100 past clients with a consistent outreach system.
What is the free AI strategy call for real estate agents?
It's a free 30-minute call where we map your lead-to-close flow, identify where clients fall through the cracks, and send you a custom AI Scorecard within 24 hours of our call, no pitch, no prep needed.
Start here
Find out where your pipeline leaks.
Book a free 30-minute AI strategy call. We map your lead-to-close flow live and you get a custom AI Scorecard within 24 hours of our call: a clear picture of where you're losing deals and what to fix first. A free 30-minute conversation, followed by a personalized written scorecard within 24 hours of the call. Keep the recommendations whether or not you work with SierraWorks.
Start free today→Free · Yours to keep · No obligation